The 2015 tourism numbers are out, and it’s official: New Orleans set a new record for visitor spending in 2015. Visitation to the city continues to climb, with 9.78 million visitors who spent more than $7 billion ($7.05 billion, to be exact) in 2015.
The numbers, from a study conducted by the University of New Orleans, have shown a steady climb since Hurricane Katrina – the result of tireless efforts by the New Orleans Convention and Visitors Bureau and the New Orleans Tourism and Marketing Corporation. On the heels of this milestone, we’d like to take a closer look at the impressive statistics on tourism in 2015:
Top Tourism Stats
- Cumulative 3.5 percent increase in spending activity was felt in all categories including lodging, entertainment, shopping, and restaurants
- Visitors who stayed overnight in a hotel spent an average of $238 per person per day
- Visitors who came to New Orleans for the day spent an average of $188 per person
- 76.7 percent of visitors were in New Orleans for vacation/pleasure
- Cruise visitors comprised 1.5 percent of the total numbers of visitor responses; of those, 83.5 percent stayed in New Orleans before or after their cruise
“We are in a strong tourism growth curve stimulated by new investment in expanded marketing and sales fueling our fiercely competitive battle to draw leisure visitors, conventions and major special events,” says New Orleans Convention and Visitors Bureau President and CEO Stephen Perry. “We are not only attracting more visitors, but more quality visitors, as evidenced by the solid increase in visitor spending to record levels.”
With Jazz Fest plus a host of exciting summer events like Essence Festival and Tales of the Cocktail, New Orleans will continue to entice visitors to experience the culture, food, and music of this city for themselves. We can’t wait for the 2016 numbers!