Here in New Orleans, we have so much to be proud of. Our culture is so unique and we share a passion and joy in this city that is undeniable. When you look at the numbers and facts, you will discover that tourism is New Orleans’ leading industry, but the experience of sharing our culture with visitors is an important part of who we are, and the benefits of tourism to our city go beyond just the exchange of money.

A passionate New Orleanian and artist, actor Wendell Pierce beautifully puts into words the important connection and exchange between New Orleans locals and visitors. As Pierce says, “We live our culture more than any other city I know … We create memories here.” Tourists walk away from our city with something special, and what they leave behind is important to the strength of our city.

WATCH the video to hear more of what he had to say.

Check out more videos on New Orleans and the important role of tourism in our city on the NEW ORLEANS WILL YouTube channel!