Manager of Group Marketing & Attendance Building

  • Full Time
  • Anywhere


Primary Objective of the Position:
Develops, recommends, and executes customized various marketing, online communication,
and public relations strategies to help increase attendance for organizations bringing
meetings, events, and conventions to New Orleans. This role will work directly with
customers of New Orleans & Company who are responsible for marketing their events to
potential attendees and is also responsible for cultivating relationships with those
customers. Acts as a liaison between the sales and services team members assigned to each
account and provides critical updates on efforts undertaken to build attendance. Builds
relationships with trade media to secure positive coverage for the meetings segments in
NOLA, writes approved copy blocks, writes content for meeting planner pages of the
website, and other group marketing functions. This role also works directly with the sales
team to build marketing resources that aid in the sales process. Interfaces with the
marketing department.

Major Areas of Accountability:
• Provides proactive, strategic marketing, communication and public relations
assistance for New Orleans & Company group meeting clients, including access to
available resources and tools to help increase attendance at meetings, events or
conventions to be held in New Orleans.
• Works strategically with the sales and services managers to proactively target groups
and creates direct sales tools that are reflective of the meetings brand.
• Continually updates the marketing resources available to customers and matches
customer needs with resources provided by New Orleans & Company.
• Interacts with convention sales managers, clients and their marketing and PR teams
to help boost meeting attendance and recommend new ways to promote New
Orleans to potential attendees in a variety of industries. Manages all activities
through Simpleview.
• Coordinates with Senior VP of Convention Sales & Strategies to maintain all
marketing toolkit items including the marketing menu, state of the city report, power
point presentation, email blast templates, FAQs, video filming requests, photos,
testimonials, local media contacts and welcome letters. These are examples. This list
is not exhaustive.
• Attend industry functions, local conventions and other events as needed to represent
New Orleans & Company. This includes traveling to meet clients throughout the
country and working at events on nights and weekends.
• Coordinates photo shoots when needed, captures still and video of various events.
• Works with the Senior Vice President of Convention Sales and Strategies to build and
execute resources in support of Built to Host or other departmental brand needs.
• Perform other duties and projects, as assigned.

Education and/or Experience:
Bachelor of Arts (BA) degree or Bachelor of Science (BS) degree from four-year college or
university and five to seven years’ experience; and/or training or equivalent combination of
education and experience. Strong client service, presentation/public speaking skills, writing,
marketing, project management, editing, and organizational skills are required for this

Computer Skills:
Must be proficient in Microsoft or similar. Knowledge of spreadsheets and database
programs, desired.

Language Skills:
Possess excellent verbal and written communication. Ability to read and interpret
documents and to write routine reports and correspondence. Ability to speak effectively
before groups of customers or employees of the organization.

Physical, Mental & Environmental Demands:
While performing the duties of this job, the employee is regularly required to sit; and use
hands to finger; reach with hands and arms; and talk or hear. The employee is required to
stand and walk. The employee must occasionally lift and/or move up to 10 pounds. Specific
vision abilities required by this job include close vision, distance vision, peripheral vision, and
depth perception. Must be able to travel by airplane and operate a vehicle.

The working environment is typical for an office and does not require exposure to difficult or
hazardous conditions. This position will require some weeknight and weekend assignments,
often on location. Ability to travel including overnight stays. Must work well in a team

Disclaimer Statement: 
The above is intended to describe the general content of and requirements for performance
of this job. It is not to be construed as an exhaustive statement of duties, responsibilities or
requirements and does not imply a contract.

Responsibility for Work of Others: None

New Orleans & Company provides equal employment opportunities to all employees and applicants for
employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin,
age, disability, genetic information, marital status, or status as a covered veteran in accordance with applicable
federal, state, and local laws. New Orleans & Company complies with applicable state and local laws governing
non-discrimination in employment in every location in which the organization has facilities. This policy applies to
all terms and conditions of employment, including, but not limited to, hiring, placement, promotion,
termination, layoff, recall, transfer, leaves of absence, compensation, and training.

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